15-second 1:1 listing video, auto-assembled

When you submit a wall-art or poster job, Ratio Ready first generates the print preview and the lifestyle mockups for the listing. The video pipeline then takes those finished images, sequences them in storyboard order (print preview as the cover frame, mockups as the body), times each frame to fit a 15-second 1:1 cut, and renders the result as an MP4. No extra uploads, no separate design pass, no manual sequencing — the video is a downstream output of the job you already submitted.

Etsy's listing-video upload accepts 5–15 seconds. 15 seconds is the maximum allowed and gives the most surface area for showing the print in multiple contexts. Shorter videos under-use the slot. Longer videos aren't accepted by Etsy. The 15-second cut also matches buyer attention windows on mobile — Etsy's data shows scroll-away typically happens between 5 and 10 seconds, so the strongest frames need to land inside that window. The pacing of the auto-assembled cut is built around that.

Etsy's listing-video player renders square. 16:9 horizontal video gets letterboxed (black bars top and bottom) or center-cropped, often clipping the focal subject. Vertical 9:16 (TikTok / Reels orientation) gets the same treatment in reverse. 1:1 square fills the player edge-to-edge with no cropping, which is also why it matches your existing listing-image aspect ratio (Etsy listing images are square too).

Yes — the standalone listing-video endpoint is available via the API at 15 credits per video. You upload the source frames (print preview + mockups), and the API returns the assembled MP4. Most sellers don't use this path because the video is already bundled free into wall-art and poster jobs. The standalone API exists for advanced workflows: re-cutting a video for an old listing without re-running the print job, or assembling video from images produced outside Ratio Ready.

Standard MP4 with H.264 video codec, 1:1 aspect ratio, 15 seconds, well under Etsy's 100MB file-size ceiling. This matches the format Etsy's documentation specifies for listing-video uploads. Drag the MP4 straight from your downloaded ZIP into Etsy's listing-video upload slot — no transcoding, no Handbrake step, no compression utility needed.

Listing videos are bundled into wall-art and poster jobs because those are the product types where lifestyle context drives conversion. Clipart sells differently — buyers care about what's in the bundle (preview grids, file inventory, use-case shots), which is why the clipart bundle includes the Etsy Listing PDF and the listing preview image instead of a video. If you want a video for a clipart listing, the standalone API at 15 credits is the path; you supply the frames.

Render is part of the wall-art or poster job pipeline, so it adds roughly 30 seconds to the total job time. By the time the print files and mockups are ready in your ZIP, the MP4 is already there too. There's no separate 'video rendering' step you wait for after the rest of the job completes.

Not currently. The auto-assembled cut uses a fixed storyboard (print preview as cover frame, mockups in the order Ratio Ready generated them) with no audio track. The bundled video is designed to be a usable default — if it gets you from 'no video' to 'autoplay video' on every listing, that's the conversion lift. Custom edits can still be done in CapCut by re-cutting the source mockup files (which are in the same ZIP), but most sellers run the bundled MP4 as-is.

Etsy's own seller data shows listings with the video slot filled convert higher than gallery-only listings. The exact lift varies by category and traffic source, but the directional answer is consistent across Etsy's published guidance and seller-community measurement: video helps. The bigger insight is that video has a near-zero floor cost in Ratio Ready (bundled into the job you already pay for), so the cost-benefit math is one-sided — you don't need a 50% lift to justify it; you need the lift to be greater than zero.

The 1:1 square format works well on Instagram feed and Pinterest, where square is native. For TikTok and Instagram Reels (9:16 vertical), you'd need a different cut — Ratio Ready's bundled video is purpose-built for Etsy's listing-video slot specifically. That said, many sellers re-use the 1:1 MP4 directly for Instagram feed posts and Pinterest video pins with good results, since the source mockups are already on-brand.