RatioReady
Digital downloads — the complete guide

Digital downloads for Etsy sellers. Files, mockups, delivery.

digital downloads for Etsy sellers are file packages that convert when the files, photos, and delivery are production-ready. Shipping hours of manual prep is the common pain: upscaling, resizing to five ratios, building mockups, rendering a 15-second listing video, and writing listing copy. Ratio Ready is the production system between design and live Etsy listing. We output print files at 300 DPI, mockups, a 15-second 1:1 video, and a customer-ready PDF or a Google Drive shareable link. Start with 75 free credits on signup. Get production work done while you list 5–50 items a month. Start your free credits.

By Mac · Etsy seller since 2020

Editorial workspace: iPad showing an Etsy digital download listing with files and mockup grid, phone showing customer's thank-you download page, warm linen, brass pen, sage plant

§01what converts: files, photos, delivery

what converts: files, photos, delivery

Sellers ask what actually drives sales. The answer is simple: correct files, clean listing photos, and frictionless delivery. Offer print files at 300 DPI. Provide sized variants for common frames and prints. Show the product in 8–12 clean mockups. Include a 15-second 1:1 listing video. Deliver the download instantly via Etsy delivery or with a Google Drive shareable link and a customer-ready PDF for buyers who expect a packaged download.

That production layer is what turns a design into a sellable listing. Manual prep eats afternoons. Automation moves listings live.

§02file formats and sizes that sell

file formats and sizes that sell

Pick formats buyers expect. Provide high-resolution JPG and PNG for previews and raster prints. Include vector PDF or EPS when customers need scalable art. For wall art, supply five print sizes: 2:3, 3:4, 4:5, 11:14, and ISO A1, all at 300 DPI. For posters, deliver a single 300 DPI print file and the necessary mockups and video.

Clipart batches should include print-ready files at 300 DPI and separate listing previews. Clear file naming and a customer-ready PDF make downloads straightforward for buyers.

§03delivery and customer experience

delivery and customer experience

Delivery is the last mile. Use Etsy delivery for instant access or provide a Google Drive shareable link when file sizes exceed limits. Always attach a customer-ready PDF that lists file contents, recommended print settings, and basic framing suggestions. For posters that ship physically, include mockups and listing copy but do not provide Drive links or the customer PDF as a downloadable product—those are for digital delivery only.

Clear delivery reduces support messages and refunds. That saves time and keeps listings live.

§04scale with batches and automation

scale with batches and automation

Batch processing is production work. Clipart batches handle 1–50 images. Pricing starts at 29 credits and adds 10 credits per additional 5 images. Wall art jobs output five print sizes, up to 20 mockups, a 15-second 1:1 listing video, a listing-copy PDF, and a Drive folder with a shareable link for 59 credits. Poster jobs create one 300 DPI print file, mockups, video, and listing copy for 55 credits.

The free Make.com blueprint is included and runs on Make.com's free tier (1,000 ops/month ≈ 80–125 listings/month). Our REST API supports n8n, Zapier, custom webhooks, and custom code for larger-scale automation.

§05setup time, per-listing time, and credits

setup time, per-listing time, and credits

Setup is a one-time task. Expect 30–45 minutes to configure the free Make.com blueprint and your Etsy connection. Per-listing work is fast: 2 minutes to upload and 3–5 minutes processing. Wall art is 59 credits (about 59¢ on a Pro plan at 1¢/credit). Posters are 55 credits. Clipart batches start at 29 credits plus 10 credits per additional 5 images. New accounts get 75 free credits on signup to test output and workflows.

That time and credit math keeps production at listing velocity for sellers doing 5–50 listings a month.

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Digital downloads. Done end-to-end.

75 free Creative Credits on signup. No card. Production + delivery + automation in one stack.

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